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Peter Zackariasson
Universitetslektor
FöretagsekonomiskaOm Peter Zackariasson
Peter Zackariasson är sedan 2010 lektor och docent (2011) i företagsekonomi, med inriktning mot marknadsföring. Peter disputerade 2007 med en avhandling om utvecklingen av datorspel. 2003 presenterade han även sin licentiatuppsats om ledarskap i teknikintensiva miljöer. Parallellt med avhandlingsarbetet har Peter publicerat ett antal artiklar, konferenspapper och kapitel, samt en populärvetenskaplig bok. Ämnet för dessa texter har framför allt varit marknadsföring, organisering och teknik inriktat mot spelutveckling.
I sin nuvarande forskning studerar Peter datorspelindustrin, som en del av kulturindustrierna, med avseende på ledarskap, kreativitet och marknadsföring. Delar av forskningen sker i samarbete med Gothenburg Research Institute.
Forskningsområden
- Marketing
- Arts marketing
- Video Game Industry
Undervisningsområden
- Marketing
- Arts marketing
- Advanced Qualitative methods
-
Immersion
Peter Zackariasson
SCOS searching collectively for our soul / Edited by Thomas Taro Lennerfors & Laura Mitchell. - 2019 -
The Playful Undead and Video Games: Critical Analyses of Zombies and
Gameplay
Stephen J. Webley, Peter Zackariasson
2019 -
Solo
Peter Zackariasson
Photography group exhibition at Valid World Hall, Barcelona - 2019 -
Immersion
Peter Zackariasson
Photography group exhibition at Xpozer's New Gallery at Caballero Fabriek, The Hage, Netherlands - 2019 -
Immersion
Peter Zackariasson
Photography group exhibition at Valand Academy, University of Gothenburg, Vasagatan 50, Gothenburg - 2018 -
Video Game Marketing: A Student
Textbook
Peter Zackariasson, Mikolaj Dymek
2016 -
The Business of Gamification: A Critical Analysis. Routledge Advances in Management and Business
Studies
Mikolaj Dymek, Peter Zackariasson
2016 -
Old Things - New
Names
Peter Zackariasson
in Dymek, Mikolaj and Zackariasson, Peter eds. The Business of Gamification: A Critical Analysis. Routledge Advances in Management and Business Studies - 2016 -
Arts and Business: Building a Common Ground for Understanding Society. Routledge Research in Creative and Cultural Industries
Management
-
Hardwired animals – playing with digital
pets
Peter Zackariasson
Standing Conference on Organisational Symbolism, Uppsala 11-14 juli. - 2016 -
Online Gaming and Business
Models
Peter Zackariasson
Aphra Kerr and James Ivory, CMC: Online Gaming. International Encyclopedia of Digital Communication & Society - 2015 -
Exposing the Monster in Media: A study of Ducati’s product placement
strategies
Peter Zackariasson
19th DMI: Academic Design Management Conference, September 2-4, London, United Kingdom - 2014 -
Thank You for the Demon: a Practice Study of Heavy Metal
Performance
Peter Zackariasson
13th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. 3 sep, Birmingham - 2014 -
Mentorship in
Academia
Peter Zackariasson
International Journal of Managing Projects in Business - 2014 -
Playing music/playing musician: a study of the production of
music
Peter Zackariasson, Claudia Schnugg
Standing Conference on Organizational Symbolism, Utrecht, the Netherlands, 7-10 July - 2014 -
Warning! Trespass at your own risk: how fine arts travel and are
politicized
Peter Zackariasson
EGOS Conference 3-5 July, Rotterdam, Holland. - 2014 -
Video game business models and
monetization
Philippe Chantepie, Laurent Michaud, Simon Laurent, Peter Zackariasson
Communications & Strategies - 2014 -
The role of the consumer: From sales to
co-production
Peter Zackariasson, T. L. Wilson
Changing the Rules of the Game: Economic, Management and Emerging Issues in the Computer Games Industry - 2013 -
The New business logics of video games: Triple evolutionary processes in
perspective
Peter Zackariasson, Timothy L. Wilson
Competition Forum - 2013 -
The role of
creativity
Peter Zackariasson
in S. Hotho & N. McGregor eds. Changing the Rules of the Game - 2013 -
Business logics in Cultural Industries: The case of the Video Game
Industry
Ulf Sandqvist, Peter Zackariasson
22nd Nordic Academy of Management Conference, Reykjavik 21-23 August - 2013 -
Cold fusion – Sponsorship Practices in Swedish
Motorsport
Peter Zackariasson
22nd Nordic Academy of Management Conference, Reykjavik 21-23 August - 2013 -
The role of the customer – from sales to
co-production
Peter Zackariasson, Timothy L. Wilson
in S. Hotho & N. McGregor eds. Changing the Rules of the Game - 2013 -
The New Business Logics of Video Games: From product focus to service
focus
Peter Zackariasson
International Journal of Business and Social Science - 2012 -
The Video Game Industry: Formation, Present State, and
Future
Peter Zackariasson, Timothy L. Wilson
2012 -
Video Games: Past, Present,
Future
Timothy L Wilsson, Peter Zackariasson
NABET conference 25-26 Oct, Dallas, US. - 2012 -
Translation, Transmission and Interaction: Making the Museum of World Culture Relevant to Local
Culture
Peter Zackariasson
11th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. 19 sep, London. - 2012 -
The Market Game: developing video games, creating
gamers
Peter Zackariasson
IMP, Rome 13-15 Sep. - 2012 -
Narrating Organizational Development: Translating video game development to organizational
undertakings
Peter Zackariasson
SCOS, 11-14 July, Barcelona - 2012 -
Oportunidades de negocio y empleo en la industria del videojuego (Business opportunities for young persons in the video game market)in Videogames and Youth / Videojuegos y Juventud (Report to Spanish Youth Observatory, Ministery of
Culture)
Peter Zackariasson
2012 -
New Perspectives in Management
Education
Amann Wolfgang, Monica Kerretts-Makau, Pio Fenton, Peter Zackariasson, Shiv Tripathi
2012 -
Aristotle’s intellectual virtues and Executive Business
Education
Peter Zackariasson
in Wolfgang Amann, Monica Kerretts-Makau, Pio Fenton, Peter Zackariasson and Shiv Tripathi eds. New Perspectives in Management Education - 2012 -
Through the Looking Glass
Sharply
Peter Zackariasson, Timothy L. Wilson
in Peter Zackariasson and Timothy L. Wilson eds. The Video Game Industry: Formation, Present State, and Future - 2012 -
Marketing of Video
Games
Peter Zackariasson, Timothy L. Wilson
in Peter Zackariasson and Timothy L. Wilson eds. The Video Game Industry: Formation, Present State, and Future - 2012 -
Carry on! Understanding creativity through popular
culture
Peter Zackariasson, Alexander Styhre
the SCOS Conference, Istanbul, July 2011 - 2011 -
Marshall McLuhan, Video Games and the Secret Life of Walter
Mitty
Timothy Wilson, Peter Zackariasson
Northeastern Association of Business, Economics and Technology, Oct 18-19. - 2011 -
Marketing of Video Games in the Cultural
Economy
Peter Zackariasson
Young Scholars Forum of the 10th International Marketing Trends Conference, Paris 20-22 January - 2011 -
Carry on! Understanding Creativity Through Popular
Culture
Peter Zackariasson, Alexander Styhre
SCOS 14-17 July, Istanbul. - 2011 -
Playing the Game: Leveraging artistic freedom and financial pressure in video game
development
Peter Zackariasson, Ulf Sandqvist
Scandinavian Academy of Management conference. Stockholm, Sweden, 22-24 August. - 2011 -
The Dematerialisation and Democratisation of Currencies: a historical description of currencies and how the physical has been replaced with the
virtual
Ulf Sandqvist, Peter Zackariasson
Internet Research 11.0, 21-23 October, Gothenburg Sweden - 2010 -
It's Anarchy! Translating Beliefs and Desires into Prescription for
Participation
Peter Zackariasson
EASST conference, 2-4 September, Trento, Italy - 2010 -
Virtual identities and market segmentation in marketing in and through Massively Multiplayer Online Games
(MMOGs)
Peter Zackariasson, Nils Wåhlin, Timothy L. Wilson
Services Marketing Quarterly - 2010 -
Creativity in the Video Game
Industry
Peter Zackariasson, Timothy L. Wilson
Alessandra M. Corrigan (ed.) Creativity: Fostering, Measuring and Context. - 2010 -
Alternative Reality Games
Explorations
Peter Zackariasson, Timothy L. Wilson
EURAM conference, Rome 19-22 May, 2010. - 2010 -
Paradigm Shifts in the Video Game
Industry
Peter Zackariasson, Timothy L. Wilson
Competitiveness Review - 2010 -
Cyberkapitalism – om konsten att tjäna pengar på döda drakar, stjäla vapen och dansa naken i virtuella
världar
Peter Zackariasson
2009 -
The aesthetic
threat
Peter Zackariasson
Czarniawska, Barbara (2009) (ed.) Organizing in the face of risk and threat. - 2009 -
Playing With Video
Games.
Peter Zackariasson, Timothy L. Wilson
Creativity Economy and Beyond. Helsinki, Finland 9-10 September. - 2009 -
Basics in the Marketing of Video Games: The Nature of the Offering, Internal Marketing of Projects, and a Project Managers View of the Overall
Process.
Peter Zackariasson, Timothy L. Wilson
The 20th Annual NFF Conference: "Business as Usual". Turku/Åbo, Finland 19-21 August. - 2009 -
Publisher Value in the Video Game
Industry
Peter Zackariasson, Timothy L. Wilson
The 20th Annual NFF Conference: "Business as Usual". Turku/Åbo, Finland 19-21 August. - 2009 -
Marketing in MMOGs: Market Segmentation, Virtual Identities and Product
Positioning
Peter Zackariasson, Nils Wåhlin, Timothy L. Wilson
Association of Marketing Theory and Practice (AMTP), Georgia, USA. - 2009 -
Reflections on marketing in
MMOGs
Peter Zackariasson, N. Wåhlin, Timothy L. Wilson
AMS Quarterly - 2009 -
Technology and Change in the Swedish Architectural
Industry
Gert-Olof Boström, Peter Zackariasson, Timothy Wilson
Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness Vol 19(1) 46-62. Bingley, UK: Emerald Group Publishing Limited. - 2009 -
Game On: Competition and Competitiveness in the Video Game
Industry
Peter Zackariasson, Timothy Wilson
Competition Forum - 2008 -
Challenges in Project Management:Grabbing the
Elephant.
Barbro Anell, Thomas Blomquist, Markus Hällgren, Timothy Wilson, Peter Zackariasson
Projects & Profits, Special Issue - 2007 -
Organisering kring hot och
risk
Barbara Czarniawska, Andreas Diedrich, Tobias Engberg, Ulla Eriksson-Zetterquist, Eva Gustavsson, Kajsa Lindberg, Lars Norén, David Renemark, Lars Walter, Peter Zackariasson
2007 -
Marketing of Video Games: A Project Managers
View
Peter Zackariasson, Timothy L. Wilson
Sreedhar, G.V.S. (ed.) Gaming Industry - an Introduction. Chapter 6. - 2007 -
World Builders: A Study on the Development of a Massively Multiplayer Online Role-Playing
Game
Peter Zackariasson
2007 -
Competition and Competitiveness in the Video Game
Industry
Peter Zackariasson, Timothy L. Wilson
American Society for Competitiveness Conference. Goa, India, January - 2007 -
Heroines and "pink plots": The representation of gender in video
games
Eva Gustavsson, Peter Zackariasson
Gender, Work and Organization, 5th international interdisciplinary conference. Keel University, UK, June 27-29. - 2007 -
Relationship in Video Game
Relationship
Peter Zackariasson, Timothy Wilson
Relationship Marketing Summit. Buenos Aires, Argentina, December 13-15. - 2007 -
Det estetiska
hotet
Peter Zackariasson
Czarniawska, Barbara et al: Organisering kring hot och risk. - 2007 -
Marketing of Video Games "B": The Nature of the
Offering
Peter Zackariasson, Timothy L. Wilson
Association of Marketing Theory and Practice (AMTP) proceedings, Josep Chapman (ed.) - 2006 -
Marketing of Video Games "A": A Product Managers
View
Peter Zackariasson, Timothy L. Wilson
Association of Marketing Theory and Practice (AMTP) proceedings, Josep Chapman (ed.) - 2006 -
Internal project marketing - a case
study
Peter Zackariasson, Tomas Blomquist, Timothy L. Wilson
Association of Marketing Theory and Practice (AMTP) proceedings, Josep Chapman (ed.), pp. Association of Marketing Theory and Practice (AMTP) proceedings, Josep Chapman (ed.), - 2006 -
Entrepreneurship Inside and Outside of Video
Games
Peter Zackariasson, Timothy L. Wilson
. 2nd Aalborg University Conference on Internationalisation of Companies and Inter-Cultural Management. Aalborg, Denmark, 25-27 October. - 2006 -
Management of Creativity in Video Game Development: A Case
Study
Peter Zackariasson, Martin Walfisz, Timothy L. Wilson
Services Marketing Quarterly - 2006 -
Real-Time Strategy: Evolutionary Game
Development
Martin Walfisz, Peter Zackariasson, Timothy L. Wilson
Business Horizons - 2006 -
Phronesis and creativity: Knowledge work in video game
development
Alexander Styhre, Peter Zackariasson, Tim Wilson
Creativity and Innovation Management - 2006 -
Management of Creativity in Videogame
Development
Peter Zackariasson, Timothy L. Wilson
Association of Marketing Theory and Practice Proceedings - Expanding Marketing Horizons into the 21st Century, Joseph Chapman (ed.) - 2005 -
Decision Making in Situations Involving Institutionalized Creativity: the Development of
Videogames
Peter Zackariasson, Timothy L. Wilson
Northeast Decision Sciences Institute. Philadelphia, USA, March 30 - April 1. - 2005 -
Marketing Considerations for Massively Multiplayer Online Games
(MMOG)
Peter Zackariasson, Timothy L. Wilson
The 18th Scandinavian Academy of Management conference. Århus, Denmark, 18-20 August. - 2005 -
The Online Consumption of Identities: Heroes and Heroines in Gaming and Online
Entertainment
Eva Gustavsson, Peter Zackariasson
The 18th Scandinavian Academy of Management conference. Århus, Denmark, 18-20 August. - 2005 -
World Builders: Inscribing Laws and Rules Into Computer
Games.
Peter Zackariasson
The 18th Scandinavian Academy of Management conference. Århus, Denmark, 18-20 August. - 2005 -
EPM in Videogame Development: Life amongst Lindblomian
Cyborgs
Peter Zackariasson, Tomas Blomquist, Timothy L. Wilson
Y. Chandra Sekhar (ed.), Enterprise Project Management: An Introduction. Chapter 10. - 2005 -
Massively Multiplayer Online Games: A 21st Century
Service?
Peter Zackariasson, Timothy L. Wilson
Other Players conference. Copenhagen, Denmark, 6-8 December - 2004 -
Internetworked After-Sales
Service
Peter Zackariasson, Timothy L. Wilson
Industrial Marketing Management vol. 33, nr. 2. pp. 75-86. - 2004 -
EPM in Videogame Development: Life Amongst Lindblomian
Cyborgs
Peter Zackariasson, Tomas Blomquist, Timothy L. Wilson
Projects & Profits, Special Issue: Enterprise Project Management - 2004 -
Technology and Change in a Professional Service
Industry
Gert-Olof Boström, Peter Zackariasson, Timothy L. Wilson
Association of Marketing Theory and Practice Conference Proceedings: Expanding Marketing Horizons into the 21st Century, Brenda Ponsford, ed.,9.31-9.33. - 2003 -
Technology and Change in the Swedish Architectural
Industry
Gert-Olof Boström, Peter Zackariasson, Timothy L. Wilson
17th Nordic Conference on Business Studies Reykjavik, Iceland, 14-16 August. - 2003 -
CAD and Consequences in the Swedish Architectural
Industry
Gert-Olof Boström, Peter Zackariasson, Timothy L. Wilson
Services Marketing Quarterly - 2003 -
Cyborg Leadership: Including Nonhuman Actors in
Leadership
Peter Zackariasson
2003 -
Technology, After Sales Service and
Organizations
Peter Zackariasson, Timothy L. Wilson
Association of Marketing Theory and Practice (AMTP) Georgia, USA, 28-30 March. - 2002 -
Internetworked organizations a theoretical starting
point
Peter Zackariasson, Henrik Linderoth
16th Nordic Academy of Management Meeting Uppsala, Sweden, August. - 2001