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Jeanette Hauff


Jeanette Hauff
Akademisk grad: Doktor,
031-786 1541

Rumsnummer: J910
Postadress: Box 610, 40530 Göteborg
Besöksadress: Vasagatan 1 , 41124 Göteborg

Företagsekonomiska institutionen (Mer information)
Box 610
405 30 Göteborg
Fax: 031-786 1466
Besöksadress: Vasagatan 1 , 411 24 Göteborg

Om Jeanette Hauff

As a researcher I have focused on consumer behavior in an investment setting. The importance of psychological factors when making an active (or passive) financial choice was the topic of my licentiate thesis, whereas trust and risk-taking in a pension system such as the Swedish was the main focus of my doctoral dissertation. After my dissertation, I have focused on trust and affective influence in connection with financial communication in a Vinnova project named Trust and feelings. Furthermore, the cues stemming from Country-of-origin and significantly influencing investment behavior has been the topic of a recently published article together with Jonas Nilsson. I currently also work with projects related to ESG within the financial industry. As a professional within the financial industry I have some 25 years of experience from various investment related positions, among them portfolio manager, head of risk management of Skandia Asset Management and CEO of Skandia Fonder. I am still connected to the financial industry through board membership both in the Second Swedish National Pension Fund and in QQM, a small Stockholm-based hedge fund. The in-depth experience stemming from my years in the industry is most valuable when shifting perspective and focusing on consumers of financial services from a research.


  • Consumer behaviour
  • Behavioural finance


  • Services marketing, service design, consumer decision-making

Visar 11 - 20 av 20



Attitude toward risk and financial literacy in investment planning
Gianni Nicolini, Tommy Gärling, Anders Carlander, Jeanette Hauff Carlsson
Risk culture in banking. A. Carretta, F. Fiordelisi & P. Schwizer (Eds.), Cham, Switzerland, Palgrave Macmillan , Kapitel i bok 2017
Kapitel i bok

How does the price-cue impact perceived financial quality of mutual funds
Jonas Nilsson, Jeanette Hauff, Anders Carlander
Presented at the 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, May 24-26, 2017, Paper i proceeding 2017
Paper i proceeding



The Impact of Country-of-Origin on Investor Evaluation of the Financial Quality of Mutual Funds
Jeanette Hauff Carlsson, Jonas Nilsson
The 44th European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29, 2015, Konferensbidrag (offentliggjort, men ej förlagsutgivet) 2015
Konferensbidrag (offentliggjort, men ej förlagsutgivet)


Trust and risk-taking in a pension investment setting.
Jeanette Hauff Carlsson
International Journal of Bank Marketing, Artikel i vetenskaplig tidskrift 2014
Artikel i vetenskaplig tidskrift


Visar 11 - 20 av 20

Sidansvarig: Malin Tengblad|Sidan uppdaterades: 2016-06-29

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