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- Benjamin Julien Hartmann
Benjamin Julien Hartmann
Professor
FöretagsekonomiskaOm Benjamin Julien Hartmann
Benjamins forskningsintresse kretsar kring marknadsföring och konsumtionskultur och undersöker gränslandet mellan marknader, konsumtion, och samhälle. Hans prisbelönta forskning är publicerad i Journal of Consumer Research, International Journal of Research in Marketing, Marketing Theory, Psychology & Marketing, Journal of Marketing Management, Consumption, Markets & Culture, och Advances in Consumer Research.
Innan Benjamin disputerade vid Jönköping International Business School läste han master programmet International Marketing and Brand Management i Lund, samt Diplom-Kaufmann vid Tekniska Universität i Berlin med inriktning marknadsföring och ledarskap.
På andra webbplatser
Forskningsområden
- marknadsföring, konsumtion, practices, varumärke, konsumtionskultur, nostalgi
Undervisningsområden
- marknadsföring, konsumtion, varumärke
Utvalda publikationer
The electric guitar - marketplace icon
Östberg, Jacob, Hartmann, Benjamin
Consumption Markets & Culture, Vol. 18(5), pp. 402-410., 2015
Exploring consumptive moments of value-creating practice in online community
Hartmann, Benjamin J., Wiertz, Caroline, Arnould, Eric J.
Psychology & Marketing, 32:3, s. 319-340, 2015
Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments
Hartmann, Benjamin
Marketing Theory, April, 1-18, 2015
Authenticating by Re-Enchantment: The Discursive Making of Craft Production
Hartmann, Benjamin, Östberg, Jacob
Journal of Marketing Management, Vol. 29(7), pp.882-911., 2013
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Value-Creating Processes of Past-Themed Marketing and
Consumption
Christian Dam, Benjamin J. Hartmann, Katja H. Brunk
Advances of Consumer Research - 2023 -
Konsumtionsrapporten
2023
-
From “aesthetic” to aestheticization: a multi-layered cultural
approach
Ileyha Dagalp, Benjamin J. Hartmann
Consumption Markets & Culture - 2022 -
Presenting marketing through music: Alpen sind immer
wunderschon
Benjamin J. Hartmann, J. Ostberg
Journal of Marketing Management - 2022 -
The (Authentic?) Past in Marketing: A Conceptual Review and Future Research
Agenda
Christian Dam, Katja H. Brunk, Benjamin J. Hartmann
EMAC Conference - 2022 -
Failure: Perspectives and prospects in marketing and consumption
theory
Dannie Kjeldgaard, Mikkel Nøjgaard, Benjamin J. Hartmann, Matthias Bode, Frank Lindberg, Lena Mossberg, Jacob Östberg
Marketing Theory - 2021 -
The Aestheticization of Past-Themed
Consumption
Ileyha Dagalp, Katja H. Brunk, Benjamin J. Hartmann
Advances in Consumer Research - 2020 -
Unboxing marketing : creating value for consumers, firms, and
society
Benjamin J. Hartmann, Jacob Östberg, Anders Parment, Cecilia Solér
2020 -
Nostalgia marketing and
(re-)enchantment
Benjamin J. Hartmann, K. H. Brunk
International Journal of Research in Marketing - 2019 -
Nordic Consumer Culture Theory Research: Conversation in a Wine
Bar
Benjamin J. Hartmann, Eric J. Arnould
Nordic Consumer Culture: State, Market and Consumers, edited by Soren Askegaard and Jacob Östberg - 2019 -
Cultural Retro Branding Strategies in the German Ostalgie
Market
Markus Giesler, Katja H. Brunk, Benjamin J. Hartmann
2019 AMA Winter Academic Conference, Feb 22-24 Austin, TX, USA - 2019 -
Inventing a past: Corporate heritage as dialectical relationships of past and
present
Olof Brunninge, Benjamin J. Hartmann
Marketing Theory - 2018 -
Creating a Consumable Past: How Memory Making Shapes
Marketization
Katja H. Brunk, Markus Giesler, Benjamin J. Hartmann
Journal of consumer research - 2018 -
Emotion and practice: Mothering, cooking, and teleoaffective
episodes
Susanna Molander, Benjamin J. Hartmann
Marketing Theory - 2018 -
The Production and Consumption of Retro Brands Beyond Meaning
Revival
Benjamin J. Hartmann, Katja H. Brunk, Markus Giesler
Advances in Consumer Research - 2018 -
Märken och människor: Om marknadssymboler som kulturella
resurser
Jacob Östberg, Anders Bengtsson, Benjamin J. Hartmann
2018 -
Academic Liner Notes: A Re Inquiry of Chris Hackley’s (2012) CCT
Blues
Benjamin J. Hartmann, Jacob Östberg
Consumption, markets & culture - 2018 -
Zombie
Brands
Benjamin J. Hartmann, Jacob Östberg
Brand Camp, University of Innsbruck. 5-7 April 2018. - 2018 -
Naked, Sweaty, and Free: Performing the Welfare State in the Sauna in Germany and
Sweden
Benjamin J. Hartmann, Niklas Woermann
EAISM 9th Workshop On Interpretive Consumer Research, April 27-28 2017 Stockholm, Sweden. - 2017 -
Brand Retrofication: How Old Brands Disrupt New
Markets
Katja H. Brunk, Benjamin J. Hartmann, Markus Giesler
American Marketing Association Conference, Feb. 17-19 Orlando, FL., USA. - 2017 -
Mobilapplikationer inom dagligvaruhandeln
Konsumtionens medialisering genom nya digitala
tjänster
Adele Berndt, Ulrika Holmberg, Hamid Jafari, Benjamin J. Hartmann, Mart Ots
2017 -
Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice
moments
Benjamin J. Hartmann
Marketing Theory - 2016 -
MEDIATIZED SHOPPING – how smart phones enable and hinder shopping practices and experiences in grocery
stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Conference on Consumer Research, May 18-19 2016, School of Business and Social Science, Aarhus University, Denmark. - 2016 -
(C)APP-ability – How smart phones shapes shopping practices and shopping experiences in grocery
stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Retail and Wholesale Conference (NRWC), Nov. 8-10 2016, School of Business and Social Science, Aarhus University, Denmark. - 2016 -
Nostalgic Consumption as Ideological
Translation
Markus Giesler, Katja H. Brunk, Benjamin J. Hartmann
BBR conference 2016, May 18-20, Toronto, Canada. - 2016 -
The Politicization of Markets: Exploring the Interplay Between Politics and
Markets
Katja H. Brunk, Benjamin J. Hartmann, Ela Veresiu
Special Session held at the Association for Consumer Research Conference, October 27-30, Berlin, Germany. - 2016 -
Exploring Consumptive Moments of Value-Creating Practice in Online
Community
Benjamin J. Hartmann, Caroline Wiertz, Eric J. Arnould
Psychology & Marketing - 2015 -
The electric guitar – marketplace
icon
Jacob Östberg, Benjamin J. Hartmann
Consumption, markets & culture - 2015 -
Negotiating the Merger of Contrasting Consumer Cultures: Ideological Myth and
Identity
Benjamin J. Hartmann, Katja H. Brunk
Advances in Consumer Research - 2015 -
Work in News Organizations: Application of Business and Economic
Approaches
Elena Raviola, Benjamin J. Hartmann
Journal of Media Business Studies, Spring 2009, Special Issue: Change in News Organizations and News Work - 2009