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Peter Zackariasson

Senior lecturer

Peter Zackariasson
Senior lecturer
associate professor, Marketing
peter.zackariasson@handels.gu.se
+46 31 786 5388

Room number: J822
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Peter Zackariasson

Peter Zackariasson is since 2010 lecturer and Associate Professor (2011) in business administration, with specialization in marketing. Peter presented his doctorate thesis in 2007 on the development of video games. Previous, in 2003, he also presented his licentiate thesis on leadership in technology-intensive environments. In parallel with the thesis work, Peter has published several articles, conference papers and chapters, as well as a popular science book. The subject of these texts were primarily marketing, organization and technology - focused on game development.

In his current research Peter is studying video games industry, as part of the cultural industries, with a focus on leadership, creativity and marketing. Parts of the research is done in cooperation with Gothenburg Research Institute.

Research areas

  • Marketing
  • Arts marketing
  • Video Game Industry

Teaching areas

  • Marketing
  • Arts marketing
  • Advanced Qualitative methods

Showing 1 - 10 of 84

2019

Immersion
Peter Zackariasson
SCOS searching collectively for our soul / Edited by Thomas Taro Lennerfors & Laura Mitchell., Editoriale Scientifica s.r.l., Chapter in book 2019
Chapter in book

Solo
Peter Zackariasson
Photography group exhibition at Valid World Hall, Barcelona, Other 2019
Other

Immersion
Peter Zackariasson
Photography group exhibition at Xpozer's New Gallery at Caballero Fabriek, The Hage, Netherlands, Other 2019
Other

2018

Immersion
Peter Zackariasson
Photography group exhibition at Valand Academy, University of Gothenburg, Vasagatan 50, Gothenburg, Gothenburg, Other 2018
Other

2016

Video Game Marketing: A Student Textbook
Peter Zackariasson, Mikolaj Dymek
London & New York, Routledge, Book 2016
Book

Old Things - New Names
Peter Zackariasson
in Dymek, Mikolaj and Zackariasson, Peter eds. The Business of Gamification: A Critical Analysis. Routledge Advances in Management and Business Studies, London & New York, Routledge, Chapter in book 2016
Chapter in book

Hardwired animals – playing with digital pets
Peter Zackariasson
Standing Conference on Organisational Symbolism, Uppsala 11-14 juli., Conference paper 2016
Conference paper

Showing 1 - 10 of 84

Page Manager: Malin Tengblad|Last update: 6/29/2016
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