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Maria Norbäck

Senior lecturer

Maria Norbäck
Senior lecturer
associate professor, Management and Organisation
+46 31 786 6664

Room number: J524
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Maria Norbäck

Maria Norbäck studies how people organize work, particularly in the media industries but also in other industries and sectors. In her most recent research project she has been studying how freelance journalists organise their work life. She has also studied professional work in venture capital-backed companies, work intergration social enterprises and professional self-employment. Norbäck has written about the organising of retail work, and how political managers handle their everyday work. In her PhD thesis she studied how programme makers at the Swedish public service broadcaster produced TV programmes together with commercial production companies. She likes to use institutional theory and critical labour studies literature in her research and teaching.

Research areas

  • Organization studies
  • Media studies
  • Media management
  • Management

Teaching areas

  • Organization theory
  • Leadership
  • Management

Selected publications

Skrivande om skrivande
Borgström, Benedikte, Helin, Jenny, Norbäck, Maria, Raviola, Elena

Making Public Service Television
Norbäck, Maria
JIBS Dissertation Series, 73 \, 2012

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Institutional theory
Maria Norbäck, Linda Wedlin
Theories and perspectives in business administration / Ulla Eriksson-Zetterquist, Magnus Hansson, Fredrik Nilsson (eds)., Lund, Studentlitteratur, Chapter in book 2020
Chapter in book


Projects as containers of future hopes and dreams. Organizing innovation projects in the newspaper field
Elena Raviola, Maria Norbäck, Rolf Lundin
Media management and digital transformation. Arne L. Bygdås, Stewart Clegg and Aina Landsverk Hagen (red.), Abingdon, Oxon, Routledge, Chapter in book 2019
Chapter in book


Temporary organizing in the gig-economy: The temporariness of freelance work
Maria Norbäck
Conference paper for EGOS conference 2017, July 6-8 Copenhagen Denmark. , Conference contribution 2017
Conference contribution


Practices of work fragmentation – institutional change in Swedish retail employment
Rebecka Arman, Nanna Gillberg, Maria Norbäck
32nd EGOS Colloquium 2016 in Naples, Italy. Sub-theme 36: The Dark and Bright Sides of Power, Institutions and Organizing. 7-9 July 2016. , Conference contribution 2016
Conference contribution

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Page Manager: Malin Tengblad|Last update: 6/29/2016

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