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Jonas Nilsson

Senior lecturer

Jonas Nilsson
Senior lecturer
Associate professor, Marketing
jonas.nilsson@handels.gu.se
+46 31 786 5871

Room number: J915
Postal Address: Box 610, 405 30 Göteborg
Visiting Address: Vasagatan 1 , 411 24 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Jonas Nilsson

Jonas' research primarily focuses on Consumer decision-making within two separate contexts; (1) financial services and (2) "green" consumer behavior and corporate social responsibility. His doctoral thesis, finished in 2010, focused on how consumers integrate social, ethical, and environmental concerns into their investment and savings behavior.

On other web sites

Research areas

  • Consumer behavior, Financial services, Sustainable Marketing, Corporate Social Responsibility, Socially Responsible Investment

Teaching areas

  • Marketing

Selected publications

Investment with a conscience
Nilsson, Jonas
Journal of Business Ethics, Springer, 83:2, s. 307-325, 2008

Commitment to Sustainability in Small and Medium-Sized Enterprises
Jansson, Johan, Nilsson, Jonas, Modig, Frida, Hed Vall, Gabriella
Business Strategy and the Environment, John Wiley & Sons, 26:1, s. 69-83, 2017

Showing 1 - 10 of 18

2019

The loan market – The Swedish example
Jeanette Hauff Carlsson, Ted Lindblom, Jonas Nilsson
In Carlsson Hauff, Gärling & Lindblom (Eds.) Indebtedness in early adulthood: Causes and remedies, London UK., Palgrave Macmillan, Chapter in book 2019
Chapter in book

Impacts of Loan Communication on Young Adults’ Borrowing
Jonas Nilsson, Jeanette Hauff Carlsson
Carlsson Hauff, Gärling & Lindblom (Eds.) Indebtedness in early adulthood: Causes and remedies, London UK, Palgrave Macmillan, Chapter in book 2019
Chapter in book

2018

Reducing statistics anxiety using limited teaching resources
Jonas Nilsson, Jeanette Hauff
Journal of International Education in Business, Journal article 2018
Journal article

The importance of market and entrepreneurial strategic orientations among companies committed to sustainability values and practices
Jonas Nilsson, J Jansson, G Hed Vall, F Modig
In Borland, H., Lindgreen, A., Maon, F., Ambrosini, V., Palacios Florencio, B., & Vanhamme, J. (Eds.) Business Strategies for Sustainability. , Routledge, Chapter in book 2018
Chapter in book

2017

How does the price-cue impact perceived financial quality of mutual funds
Jonas Nilsson, Jeanette Hauff, Anders Carlander
Presented at the 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, May 24-26, 2017, Conference paper 2017
Conference paper

Commitment to Sustainability in Small and Medium-Sized Enterprises: The Influence of Strategic Orientations and Management Values
Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
Business Strategy and the Environment, Journal article 2017
Journal article

2016

Green consumer behavior: Being good or seeming good?
Ulf Aagerup, Jonas Nilsson
Journal of Product & Brand Management, Journal article 2016
Journal article

2015

Showing 1 - 10 of 18

Page Manager: Malin Tengblad|Last update: 6/29/2016
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