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Lena Mossberg

Professor

Lena Mossberg
Professor
Marketing
lena.mossberg@handels.gu.se
+46 31 786 1539

Room number: J914
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Lena Mossberg

Research areas

  • Marketing and consumer experiences
  • Services marketing
  • Culinary tourism
  • Tourism marketing

Teaching areas

  • Marketing and consumer experiences
  • Services marketing
  • Culinary tourism
  • Tourism marketing

Showing 1 - 10 of 58

2019

Toward a framework of experience quality assessment in cultural tourism,
D Eide, Lena Mossberg
In D. A. Jelinĉić & Y. Mansfeld (Eds.), Creating and Managing Experiences in Cultural Tourism, World Scientific Publishing., Chapter in book 2019
Chapter in book

2018

Guide Performance - Co-created Experiences for Tourist Immersion
Lena Mossberg, M Hanefors, A-H Hansen
In N. Prebensen, J. Chen & M. Uysal (Eds.) Value Creation in Tourist Experiences, CABI, 2nd edition, Wallingford, Oxfordshire, UK , CABI, Chapter in book 2018
Chapter in book

Competing orders of worth in extraordinary consumption community
Lena Mossberg, Frank Lindberg
Consumption, markets & culture, Journal article 2018
Journal article

Co-creation methodologies for students’ employability in the food sector: some evidence from the FOODbiz project
Chiara Rinaldi, Eva Maria Jernsand, Lena Mossberg
27th Nordic Symposium on Tourism and Hospitality Research, Alta, Norway, 24-26 September, Conference contribution 2018
Conference contribution

2017

Exploring consumers’ value co-creation in festival context using a socio-cultural lens
Sandhiya Goolaup, Lena Mossberg
The Value of Events. Edited by John Ambrecht, Erik Lundberg, Tommy D. Andersson och Donald Getz., Taylor and Francis, Chapter in book 2017
Chapter in book

Storytelling and meal experience concepts
Lena Mossberg, Eide Dorthe
European Planning Studies, Journal article 2017
Journal article

Travel for the sake of food
Tommy Andersson, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism, Journal article 2017
Journal article

Showing 1 - 10 of 58

Page Manager: Malin Tengblad|Last update: 6/29/2016
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