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Eva Maria Jernsand


Eva Maria Jernsand
+46 31 786 1459

Room number: J214
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466

Visiting Address: Vasagatan 1 , 405 30 Göteborg

About Eva Maria Jernsand

My PhD studies were based on a transdisciplinary research project in Kisumu, Kenya. The project was partly funded by Mistra Urban Futures and their local interaction platform in Kisumu. I worked with other PhD students, practitioners and residents in the fishing village Dunga by Lake Victoria. Our common aim was to develop the place for ecotourism purposes. My research was about understanding and developing participatory place branding. It includes what it is about and how it comes about, and what is needed for place branding and other development work to become participatory. I worked closely with a PhD student from design, Helena Kraff (HDK). We integrated marketing and design to reach community participation and to develop processes, methods and tools together with the local community. The research was both pragmatic and critical. For example, we developed a spiral model of tourism experience innovation where the specific characteristics of experiences are considered. We also discussed who is left out and who has the power in participatory processes. We criticized consensus thinking in place branding since it does not correspond with the multifaceted nature of places or the pluralistic point of democracy and participation. A lot of the work focused on understanding transdisciplinary research, since it is based in a developing country in a project where research and practice were intertwined and where several disciplines were involved.

I am now involved in a maritime development project in Bohuslän, where I study the development of an innovation arena for maritime tourism. The project is partly EU-funded. An innovation arena can be seen as part of the expected outcome of the project, i.e. "a model for the future development of the maritime business community in Bohuslän, and create enhanced cooperation on issues such as transport, ports and business development." The innovation arena can be in the form of clusters/networks, collaborations on specific packages or products, or physical venues, what can be called test beds or "living labs". It can also be a way to work with common tools, strategies or definitions. The actors may be researchers, the public, private and non-profit sectors.

On other web sites

Research areas

  • Place branding
  • Experience Innovation
  • Sustainable Tourism
  • Design
  • Transdisciplinary Research

Research in progress

Teaching areas

  • CSR in Tourism and Events
  • Experience Innovation
  • Place Branding
  • Transdisciplinary Research

Selected publications

Collaborative PhDs
Jernsand, Eva Maria, Kraff, Helena
Co-production in action: towards realising just cities, Göteborg : Mistra Urban Futures, s. 74-83, 2016

Tourism Experience Innovation Through Design
Jernsand, Eva Maria, Kraff, Helena, Mossberg, Lena
Scandinavian Journal of Hospitality and Tourism, 15:1, s. 98, 2015

Participatory place branding through design: the case of Dunga beach in Kisumu, Kenya
Jernsand, Eva Maria, Kraff, Helena
Place Branding and Public Diplomacy, 11:3, s. 226-242, 2015

Showing 1 - 10 of 23


Collaboration across borders
Eva Maria Jernsand, Helena Kraff
Mistra Urban Futures' annual conference: Realising just cities - learning through comparison, Conference contribution 2017
Conference contribution

Democracy in participatory place branding: a critical approach
Eva Maria Jernsand, Helena Kraff
Inclusive place branding; critical perspectives on theory and practice, Abingdon, Oxon; New York, NY, Routledge, Chapter in book 2017
Chapter in book

Place branding and (co-)innovation in a west Sweden context
Eva Maria Jernsand
The 26th Nordic Symposium of Tourism and Hospitality Research, Falun 4-6 October 2017, Conference contribution 2017
Conference contribution

Learning through extraordinary tourism experiences: the case of oyster safaris in Lysekil and the oyster bar on Käringön
Sandhiya Goolaup, Eva Maria Jernsand
Abstract presented at the 9th International Congress on Coastal and Marine Tourism (CMT2017), University of Gothenburg, Sweden, 13-16 June, Conference contribution 2017
Conference contribution

Innovation as a vital part of place branding
Eva Maria Jernsand
Proceedings AIRTH 2017 – Innovation in Tourism and Hospitality – Preparing for the Future, Portoroz, Slovenia, 23-25 March 2017, Conference contribution 2017
Conference contribution


Multiple identities in place branding - embracing transculturalism
Eva Maria Jernsand, Helena Kraff
Abstract presented at the Inaugural Annual Conference of the International Place Branding Association (IPBA) in London (Middlesex University) 7-9 December 2016, Conference contribution 2016
Conference contribution

Transformational tourism: extraordinary experiences and learning
Eva Maria Jernsand
25th Nordic Symposium on Tourism and Hospitality Research in Turku, Finland, September 28-30, 2016, Conference contribution 2016
Conference contribution

Time as an issue of power in development research
Helena Kraff, Eva Maria Jernsand
Development research conference (DEVRES) 2016: Global visions and local practices, 22-24 August 2016, Stockholm University , Conference contribution 2016
Conference contribution

Showing 1 - 10 of 23

Page Manager: Malin Tengblad|Last update: 6/29/2016

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