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Ulrika Holmberg

Senior lecturer

Ulrika Holmberg
Senior lecturer
+46 31 786 5606

Room number: J910
Postal Address: Box 606, 40530 Göteborg
Visiting Address: Viktoriagatan 13 , 41125 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Ulrika Holmberg

Ulrika Holmberg, PhD, is a senior lecturer in Marketing at the Department of Business administration and researcher at Centre for Consumer Science at School of Business, Economics and Law, University of Gothenburg. She has conducted research on shopping patterns, sustainable consumption, consumer logistics, household consumption and disposal of portable batteries, and use of mobile technology in grocery shopping. Holmberg has written several reports, chapters and articles on consumption and co-edited the anthologies Nordic retail research – Emerging diversity and Making sense of consumption.

On other web sites

Research areas

  • Consumer behaviour
  • Culture of consumption
  • Consumption trends
  • Consumer marketing
  • Consumer retailing

Teaching areas

  • Consumer behavior
  • Marketing
  • Retail markering

Selected publications

Skilled, Sensitive and Sustainable: The Swedish Case
Holmberg, Ulrika, Hansson, Niklas
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris : United Nations Environment Programme, s. 92-98, 2011

Nordic retail research
Hagberg, Johan, Holmberg, Ulrika, Sundström, Malin, Walter, Lars

Konsumenters logistik vid matinköp
Holmberg, Ulrika, Hagberg, Johan
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg : University of Gothenburg, s. 387-400, 2013

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Vem handlar maten? Äldre, butiker, hemtjänst och digital teknik i samverkan
Lena Hansson, Ulrika Holmberg, Anna Post
Konsumtionskultur: Innebörder och praktiker. En vänbok till Helene Brembeck, Göteborg, Makadam, Chapter in book 2019
Chapter in book


Mobilen i butiken – ett konsumentperspektiv
Ulrika Holmberg, Lena Hansson
Konsumtionsrapporten 2018, Göteborg, Centrum för konsumtionsvetenskap, Göteborgs universitet, Report chapter 2018
Report chapter

Mobilen och matbutiken. När, var, hur?
Ulrika Holmberg
Framtidens fysiska butik. Digitalisering, upplevelser och hållbarhet., Lund, Handelsrådet & Centrum för handelsforskning vid Lunds universitet, Chapter in book 2018
Chapter in book

Constructing a sustainable future
Ulrika Holmberg, Sandra Hillén
Nordic Conference on Consumer Research, Vaasa, 12-14 June, 2018, Conference contribution 2018
Conference contribution

Mobile phone practices – the smartphone as in-store shopping assistance
Ulrika Holmberg, Lena Hansson
Nordic Retail and Wholesale Conference, Reykjavik, 7-9 November 2018, Conference contribution 2018
Conference contribution


Travel modes in grocery shopping
Johan Hagberg, Ulrika Holmberg
International Journal of Retail & Distribution Management, Journal article 2017
Journal article

Kunden på värmemarknaden
Kjerstin Ludvig, Anders Göransson, Johan Johansson, Bo Rydén, Håkan Sjöldberg et al.
Report 2017

Vår gemensamma värmemarknad, Slutrapport, Etapp 2
Bo Rydén, Håkan Sköldberg, Kjerstin Ludvig, Anders Göransson, John Johnsson et al.
Mölndal, PR-Offset, Report 2017

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Page Manager: Malin Tengblad|Last update: 6/29/2016

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