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Jeanette Hauff


Jeanette Hauff
+46 31 786 1541

Room number: J917
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466

Visiting Address: Vasagatan 1 , 405 30 Göteborg

About Jeanette Hauff

As a researcher I have focused on consumer behavior in an investment setting. The importance of psychological factors when making an active (or passive) financial choice was the topic of my licentiate thesis, whereas trust and risk-taking in a pension system such as the Swedish was the main focus of my doctoral dissertation. After my dissertation, I have focused on trust and affective influence in connection with financial communication in a Vinnova project named Trust and feelings. Furthermore, the cues stemming from Country-of-origin and significantly influencing investment behavior has been the topic of a recently published article together with Jonas Nilsson. I currently also work with projects related to ESG within the financial industry. As a professional within the financial industry I have some 25 years of experience from various investment related positions, among them portfolio manager, head of risk management of Skandia Asset Management and CEO of Skandia Fonder. I am still connected to the financial industry through board membership both in the Second Swedish National Pension Fund and in QQM, a small Stockholm-based hedge fund. The in-depth experience stemming from my years in the industry is most valuable when shifting perspective and focusing on consumers of financial services from a research.

Research areas

  • Consumer behaviour
  • Behavioural finance

Teaching areas

  • Services marketing, service design, consumer decision-making

Showing 1 - 9 of 9


Attitude toward risk and financial literacy in investment planning
Gianni Nicolini, Tommy Gärling, Anders Carlander, Jeanette Hauff Carlsson
Risk culture in banking. A. Carretta, F. Fiordelisi & P. Schwizer (Eds.), Cham, Switzerland, Palgrave Macmillan , Chapter in book 2017
Chapter in book

How does the price-cue impact perceived financial quality of mutual funds
Jonas Nilsson, Jeanette Hauff, Anders Carlander
Presented at the 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, May 24-26, 2017, Conference paper 2017
Conference paper



The Impact of Country-of-Origin on Investor Evaluation of the Financial Quality of Mutual Funds
Jeanette Hauff Carlsson, Jonas Nilsson
The 44th European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29, 2015, Conference contribution 2015
Conference contribution


Trust and risk-taking in a pension investment setting.
Jeanette Hauff Carlsson
International Journal of Bank Marketing, Journal article 2014
Journal article


Showing 1 - 9 of 9

Page Manager: Malin Tengblad|Last update: 6/29/2016

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