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Ulrika Holmberg

Senior lecturer

Ulrika Holmberg
Senior lecturer
+46 31 786 5606

Room number: J910
Postal Address: Box 606, 40530 Göteborg
Visiting Address: Viktoriagatan 13 , 41125 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Ulrika Holmberg

Ulrika Holmberg, PhD, is a senior lecturer in Marketing at the Department of Business administration and researcher at Centre for Consumer Science at School of Business, Economics and Law, University of Gothenburg. She has conducted research on shopping patterns, sustainable consumption, consumer logistics, household consumption and disposal of portable batteries, and use of mobile technology in grocery shopping. Holmberg has written several reports, chapters and articles on consumption and co-edited the anthologies Nordic retail research – Emerging diversity and Making sense of consumption.

On other web sites

Research areas

  • Consumer behaviour
  • Culture of consumption
  • Consumption trends
  • Consumer marketing
  • Consumer retailing

Teaching areas

  • Consumer behavior
  • Marketing
  • Retail markering

Selected publications

Skilled, Sensitive and Sustainable: The Swedish Case
Holmberg, Ulrika, Hansson, Niklas
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris : United Nations Environment Programme, s. 92-98, 2011

Nordic retail research
Hagberg, Johan, Holmberg, Ulrika, Sundström, Malin, Walter, Lars

Konsumenters logistik vid matinköp
Holmberg, Ulrika, Hagberg, Johan
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg : University of Gothenburg, s. 387-400, 2013

Showing 31 - 40 of 67


Konsumera mera? Konsumenternas roll efter den ekonomiska krisen
Ulrika Holmberg, John Magnus Roos
Nordiskt ljus., Göteborg, SOM-institutet, Göteborgs universitet., Chapter in book 2010
Chapter in book

Understandings of sustainability among young professionals in Sweden
Niklas Hansson, Ulrika Holmberg
The Roots and Fruits of the Nordic Consumer Research (eds) Pirjo Laaksonen & Henna Jyrinki, Conference paper 2010
Conference paper

Klass och konsumtion
Ulrika Holmberg, Niklas Hansson, John Magnus Roos
En fråga om klass - levnadsförhållanden, livsstil, politik, Malmö, Liber, Chapter in book 2010
Chapter in book


Konsumtionsrapporten 2009
Ulrika Holmberg
Göteborg, Centrum för konsumtionsvetenskap, Edited book 2009
Edited book

Nedslag i konsumtionskulturen
Ulrika Holmberg, Magdalena Petersson McIntyre, Maria Brodin, Marcus Gianneschi
Sören Holmberg och Lennart Weibull (red.) Svensk höst. Trettiofyra kapitel om politik, medier och samhälle., Göteborg, SOM-institutet, Göteborgs universitet, Chapter in book 2009
Chapter in book



Showing 31 - 40 of 67

Page Manager: Malin Tengblad|Last update: 6/29/2016

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