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Maria Norbäck

Senior lecturer

Maria Norbäck
Senior lecturer
associate professor, Management and Organisation
+46 31 786 6664

Room number: J524
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Maria Norbäck

Maria Norbäck researches the organizing of media companies and media workers. She is interested in how media organizations balance the inherent tensions between journalism and commerce, how digitalization and social media are changing the media industry, and how the media labour market is working. In her PhD dissertation Norbäck studied people producing collaborative public service TV programmes. For the dissertation she investigated how programmes that are commissioned by Sveriges Television (SVT) are produced in collaboration with commercial production companies and external financers.

Research areas

  • Organization studies
  • Media studies
  • Media management
  • Management

Teaching areas

  • Organization theory
  • Leadership
  • Management

Selected publications

Skrivande om skrivande
Borgström, Benedikte, Helin, Jenny, Norbäck, Maria, Raviola, Elena

Making Public Service Television
Norbäck, Maria
JIBS Dissertation Series, 73 \, 2012

Showing 21 - 30 of 31


Bringing materiality in institutional theory. An ethnographic study of a newspaper
Maria Norbäck, Elena Raviola
International Symposium on Process Organization Studies, Corfù, Greece June 2011/Track: Materiality, Conference paper 2011
Conference paper

Here is the solution: where is the problem? Bringing agencement into institutional theory
Maria Norbäck, Elena Raviola
EGOS Colloquium 2011, Gothenburg, Sweden July 2011/Track: Institutions, Technology, Meanings, Conference paper 2011
Conference paper


Entertainment Firms and Organization Theories
Leona Achtenhagen, Maria Norbäck
K.-D. Altmeppen, K. Lantzsch, A. Will (eds.) Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung, Wiesbaden, VS Verlag für Sozialwissenschaften, Chapter in book 2010
Chapter in book

Collaborative financing and production: Making public service content at SVT Sweden
Maria Norbäck
Gregory Ferell Lowe (eds.)The Public in Public Service Media, Göteborg, Nordicom, Chapter in book 2010
Chapter in book


Managing projects in the TV production industry: The case of Sweden
Rolf Lundin, Maria Norbäck
Journal of Media Business Studies, Journal article 2009
Journal article


One format fits all: The development of the commercial radio in the nordic countries
Maria Norbäck
Mönster i nordisk medieutveckling, Jönköping, Högskolan för lärande och kommunikation (HLK), Chapter in book 2007
Chapter in book


The staging of ‘Captain Outrageous versus the Australian scumbag’: An analysis of the feud between media moguls Ted Turner and Rupert Murdoch
Maria Norbäck
Leadership in the Media Industry: Changing Contexts, Emerging Challenges. JIBS Research Reports; 2006:1, Jönköping, Media Management and Transformation Centre, Jönköping International Business School, Chapter in book 2006
Chapter in book


Cross-promotion and branding of media product portfolios
Maria Norbäck
Media product portfolios: Issues in management of multiple products and services, Mahwah, N.J.Förlag:Laurence Erlbaum, Chapter in book 2005
Chapter in book

Newsroom Identities: Group Configurations and Transforming Boundaries during the Introduction of a Web Edition
Marita Fagerling, Maria Norbäck
Paper for the 21st EGOS Colloquium, June 30 – July 2, Berlin, Conference contribution 2005
Conference contribution

Showing 21 - 30 of 31

Page Manager: Malin Tengblad|Last update: 6/29/2016

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