Till startsida
Sitemap
To content Read more about how we use cookies on gu.se

Eva Maria Jernsand

Researcher

Eva Maria Jernsand
Researcher
Marketing
eva.maria.jernsand@handels.gu.se
+46 31 786 1459

Room number: J214
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Eva Maria Jernsand

My PhD studies were based on a transdisciplinary research project in Kisumu, Kenya. The project was partly funded by Mistra Urban Futures and their local interaction platform in Kisumu. I worked with other PhD students, practitioners and residents in the fishing village Dunga by Lake Victoria. Our common aim was to develop the place for ecotourism purposes. My research was about understanding and developing participatory place branding. It includes what it is about and how it comes about, and what is needed for place branding and other development work to become participatory. I worked closely with a PhD student from design, Helena Kraff (HDK). We integrated marketing and design to reach community participation and to develop processes, methods and tools together with the local community. The research was both pragmatic and critical. For example, we developed a spiral model of tourism experience innovation where the specific characteristics of experiences are considered. We also discussed who is left out and who has the power in participatory processes. We criticized consensus thinking in place branding since it does not correspond with the multifaceted nature of places or the pluralistic point of democracy and participation. A lot of the work focused on understanding transdisciplinary research, since it is based in a developing country in a project where research and practice were intertwined and where several disciplines were involved.

I am now involved in a maritime development project in Bohuslän, where I study the development of an innovation arena for maritime tourism. The project is partly EU-funded. An innovation arena can be seen as part of the expected outcome of the project, i.e. "a model for the future development of the maritime business community in Bohuslän, and create enhanced cooperation on issues such as transport, ports and business development." The innovation arena can be in the form of clusters/networks, collaborations on specific packages or products, or physical venues, what can be called test beds or "living labs". It can also be a way to work with common tools, strategies or definitions. The actors may be researchers, the public, private and non-profit sectors.

On other web sites

Research areas

  • Place branding
  • Experience Innovation
  • Sustainable Tourism
  • Design
  • Transdisciplinary Research

Research in progress

Teaching areas

  • CSR in Tourism and Events
  • Experience Innovation
  • Place Branding
  • Transdisciplinary Research

Selected publications

Tourism Experience Innovation Through Design
Jernsand, Eva Maria, Kraff, Helena, Mossberg, Lena
Scandinavian Journal of Hospitality and Tourism, 15:1, s. 98, 2015

Participatory place branding through design: the case of Dunga beach in Kisumu, Kenya
Jernsand, Eva Maria, Kraff, Helena
Place Branding and Public Diplomacy, 11:3, s. 226-242, 2015

Showing 21 - 29 of 29

2015

Democracy in participatory place branding: a critical approach
Eva Maria Jernsand, Helena Kraff
Critical management studies - 9th International conference: Is there an alternative - management after critique. Leicester 8-10 July, Conference contribution 2015
Conference contribution

Participation in educational tourism: transforming individuals, communities and societies by stakeholder involvement
Eva Maria Jernsand
24th Nordic Symposium in Tourism and Hospitaly: Responsible tourism, Reykjavik, October 1-3, Conference contribution 2015
Conference contribution

2014

Value co-cration in tourism experiences
Eva Maria Jernsand, Helena Kraff
23rd Nordic Symposium in Tourism and Hospitality Research: Values of tourism, October 1-4, Copenhagen , Conference contribution 2014
Conference contribution

From disciplines to common ground and actions: reflections on a transdisciplinary project in Kisumu, Kenya
Helena Kraff, Eva Maria Jernsand
Design with the other 90%: Cumulus Johannesburg Conference Proceedings, Conference paper 2014
Conference paper

Designing For or Designing With?
Helena Kraff, Eva Maria Jernsand
Proceedings of the 19th DMI: Academic Design Management Conference, Conference paper 2014
Conference paper

2013

Community‐based tourism development - a designerly approach to destination branding
Eva Maria Jernsand, Helena Kraff
Proceedings of the 22nd Nordic Symposium in Tourism and Hospitality Research: Innovation and value creation in experience‐based tourism, September 24-27, Bodö and Lofoten Islands , Conference contribution 2013
Conference contribution

Participatory Design Tools in Place Branding
Helena Kraff, Eva Maria Jernsand
Proceedings of the 10th European Academy of Design Conference, Crafting the Future, April 17-19 in Gothenburg , Conference paper 2013
Conference paper

Participatory Design in a Destination Branding Process
Helena Kraff, Eva Maria Jernsand
10th European Academy of Design Conference, Crafting the Future, April 17-19 in Gothenburg, Poster 2013
Poster

Showing 21 - 29 of 29

Page Manager: Malin Tengblad|Last update: 6/29/2016
Share:

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?