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Ulrika Holmberg

Senior lecturer

Ulrika Holmberg
Senior lecturer
Marketing
ulrika.holmberg@cfk.gu.se
+46 31 786 5606
0766-185606

Room number: J910
Postal Address: Box 606, 40530 Göteborg
Visiting Address: Viktoriagatan 13 , 41125 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Ulrika Holmberg


Ulrika Holmberg, PhD, is a senior lecturer in Marketing at the Department of Business administration and researcher at Centre for Consumer Science at School of Business, Economics and Law, University of Gothenburg. She has conducted research on shopping patterns, sustainable consumption, consumer logistics, household consumption and disposal of portable batteries, and use of mobile technology in grocery shopping. Holmberg has written several reports, chapters and articles on consumption and co-edited the anthologies Nordic retail research – Emerging diversity and Making sense of consumption.

On other web sites

Research areas

  • Consumer behaviour
  • Culture of consumption
  • Consumption trends
  • Consumer marketing
  • Consumer retailing

Teaching areas

  • Consumer behavior
  • Marketing
  • Retail markering

Selected publications

Skilled, Sensitive and Sustainable: The Swedish Case
Holmberg, Ulrika, Hansson, Niklas
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris : United Nations Environment Programme, s. 92-98, 2011

Nordic retail research
Hagberg, Johan, Holmberg, Ulrika, Sundström, Malin, Walter, Lars
2012

Konsumenters logistik vid matinköp
Holmberg, Ulrika, Hagberg, Johan
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg : University of Gothenburg, s. 387-400, 2013

Showing 21 - 30 of 67

2013

Konsumenters logistik vid matinköp
Ulrika Holmberg, Johan Hagberg
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg, University of Gothenburg, Chapter in book 2013
Chapter in book

2012

Personlighetstyper och köpvanor
John Magnus Roos, Ulrika Holmberg
I framtidens skugga. 42 kapitel om politik, medier och samhälle, Göteborg, University of Gothenburg, Chapter in book 2012
Chapter in book

Exploring student's assemblages involved in consumer logistics
Johan Hagberg, Ulrika Holmberg
Nordic Retail and Wholesale Conference (NRWC) 2012, Lund 7-8 November, Conference contribution 2012
Conference contribution

Performing consumer logistics: Students as co-researchers exploring mundane practices
Ulrika Holmberg, Johan Hagberg
Making Sense of Consumption 2nd Nordic Conference on Consumer Research May 30 - June 1, 2012 Gothenburg, Sweden, Conference paper 2012
Conference paper

Nordic retail research: An introduction
Johan Hagberg, Ulrika Holmberg, Malin Sundström, Lars Walter
Nordic retail research: Emerging diversity, Göteborg, BAS Publishers, Chapter in book 2012
Chapter in book

Nordic retail research: Emerging diversity
Johan Hagberg, Ulrika Holmberg, Malin Sundström, Lars Walter
Göteborg, BAS Publishers, Edited book 2012
Edited book

2011

För hvad pris som helst
John Magnus Roos, Ulrika Holmberg
Lycksalighetens ö. Redaktörer: Sören Holmberg, Lennart Weibull och Henrik Oscarsson, Göteborg, University of Gothenburg, Chapter in book 2011
Chapter in book

Skilled, Sensitive and Sustainable: The Swedish Case
Ulrika Holmberg, Niklas Hansson
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris, United Nations Environment Programme, Chapter in book 2011
Chapter in book

Showing 21 - 30 of 67

Page Manager: Malin Tengblad|Last update: 6/29/2016
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