Till startsida
To content Read more about how we use cookies on gu.se

Maria Norbäck

Senior lecturer

Maria Norbäck
Senior lecturer
associate professor, Management and Organisation
+46 31 786 6664

Room number: J524
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Maria Norbäck

Maria Norbäck researches the organizing of media companies and media workers. She is interested in how media organizations balance the inherent tensions between journalism and commerce, how digitalization and social media are changing the media industry, and how the media labour market is working. In her PhD dissertation Norbäck studied people producing collaborative public service TV programmes. For the dissertation she investigated how programmes that are commissioned by Sveriges Television (SVT) are produced in collaboration with commercial production companies and external financers.

Research areas

  • Organization studies
  • Media studies
  • Media management
  • Management

Teaching areas

  • Organization theory
  • Leadership
  • Management

Selected publications

Skrivande om skrivande
Borgström, Benedikte, Helin, Jenny, Norbäck, Maria, Raviola, Elena

Making Public Service Television
Norbäck, Maria
JIBS Dissertation Series, 73 \, 2012

Showing 11 - 20 of 31


Det berättande journalistiska reportaget: ett samtal mellan Björn af Kleen och Maria Norbäck
Maria Norbäck
Skrivande om skrivande , Lund, Studentlitteratur, Chapter in book 2015
Chapter in book

Att skriva och tänka, själv och ihop med andra
Maria Norbäck
Skrivande om skrivande , Lund, Studentlitteratur, Chapter in book 2015
Chapter in book

Benedikte Borgström, Jenny Helin, Maria Norbäck, Elena Raviola
Skrivande om skrivande, Lund, Studentlitteratur, Chapter in book 2015
Chapter in book



An old solution and recycled problems: Doing institutional work on Swedish public service television
Maria Norbäck, Elena Raviola
29 th EGOS Colloquium Bridging Continents, Cultures & Worldviews July 4–6, 2013 Montréal, Canada, Conference contribution 2013
Conference contribution


Making Public Service Television: A study of institutional work in collaborative TV productions
Maria Norbäck
Jönköping, Jönköping International Business School, Book 2012

Producing new audiences, disrupting old models. How new audience measurements change business models in publishing
Maria Norbäck, Elena Raviola
DeFilippi, Robert and Wikström, Patrik (eds) Business Innovation and Disruption in Publishing, Vol.1. , Media XXI, Chapter in book 2012
Chapter in book


Showing 11 - 20 of 31

Page Manager: Malin Tengblad|Last update: 6/29/2016

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?