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Ulrika Holmberg

Senior lecturer

Ulrika Holmberg
Senior lecturer
+46 31 786 5606

Room number: J910
Postal Address: Box 606, 40530 Göteborg
Visiting Address: Viktoriagatan 13 , 41125 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Ulrika Holmberg

Ulrika Holmberg, PhD, is a senior lecturer in Marketing at the Department of Business administration and researcher at Centre for Consumer Science at School of Business, Economics and Law, University of Gothenburg. She has conducted research on shopping patterns, sustainable consumption, consumer logistics, household consumption and disposal of portable batteries, and use of mobile technology in grocery shopping. Holmberg has written several reports, chapters and articles on consumption and co-edited the anthologies Nordic retail research – Emerging diversity and Making sense of consumption.

On other web sites

Research areas

  • Consumer behaviour
  • Culture of consumption
  • Consumption trends
  • Consumer marketing
  • Consumer retailing

Teaching areas

  • Consumer behavior
  • Marketing
  • Retail markering

Selected publications

Skilled, Sensitive and Sustainable: The Swedish Case
Holmberg, Ulrika, Hansson, Niklas
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris : United Nations Environment Programme, s. 92-98, 2011

Nordic retail research
Hagberg, Johan, Holmberg, Ulrika, Sundström, Malin, Walter, Lars

Konsumenters logistik vid matinköp
Holmberg, Ulrika, Hagberg, Johan
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg : University of Gothenburg, s. 387-400, 2013

Showing 11 - 20 of 67


MEDIATIZED SHOPPING – how smart phones enable and hinder shopping practices and experiences in grocery stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Conference on Consumer Research, May 18-19 2016, School of Business and Social Science, Aarhus University, Denmark., Conference paper 2016
Conference paper

(C)APP-ability – How smart phones shapes shopping practices and shopping experiences in grocery stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Retail and Wholesale Conference (NRWC), Nov. 8-10 2016, School of Business and Social Science, Aarhus University, Denmark., Conference paper 2016
Conference paper

Svenska Konsumtionstrender
Magnus Roos, Ulrika Holmberg
i Bergström, A.. & Harring, N. Hållbarhetens horisont, Göteborg, SOM-insitutet, Chapter in book 2016
Chapter in book

Young consumer identity in a restrictive school environment — Addictive substances, symbolic goods and consumer skills
Ulrika Holmberg, Minna Autio, Jaana Lähteenmaa, Jukka Kujala
Children and youth services review, Journal article 2016
Journal article


Hide and seek - What enables and hinders households' battery recycling?
Ulrika Holmberg, María José Zapata Campos, Helena Åberg
Paper presented at 23:rd Nordic Academy of Management Conference (NFF) in Copenhagen, August 12-14., Conference contribution 2015
Conference contribution


Caring about carrying: Retailers’ role in assisting their customers to perform consumer logistics
Johan Hagberg, Ulrika Holmberg
4th Nordic Retail and Wholesale Conference, Stockholm 5-6 November 2014, Conference contribution 2014
Conference contribution

Consumers’ logistics in grocery shopping
Ulrika Holmberg, Johan Hagberg
3rd Nordic Conference on Consumer Research, Vaasa Finland 21-22 May 2014, Conference contribution 2014
Conference contribution


Köprundans oumbärligheter. Om minimalistisk bärologi
Ulrika Holmberg
Kulturella perspektiv - Svensk etnologisk tidsskrift, Journal article 2013
Journal article

Consumer logistics – portability and mobility during shopping trips
Ulrika Holmberg, Johan Hagberg
22nd Nordic Academy of Management Conference. University at Iceland, Reykjavik, August 21-23, 2013, Conference contribution 2013
Conference contribution

Showing 11 - 20 of 67

Page Manager: Malin Tengblad|Last update: 6/29/2016

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