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Lena Hansson

Senior lecturer

Lena Hansson
Senior lecturer
Marketing
lena.hansson@handels.gu.se
+46 31 786 5492
0766-185492

Room number: J910
Postal Address: Box 606, 40530 Göteborg
Visiting Address: Viktoriagatan 13 , 41125 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Lena Hansson

Research areas

  • Digitalization of consumption
  • Retailing
  • Devices
  • Accessibility
  • Design

Teaching areas

  • Branding & Consumption
  • Consumer behaviour

Showing 11 - 20 of 34

2016

Packaging Gender and Gendering Packages: Marketing Artifacts at Work
Magdalena Petersson McIntyre, Christian Fuentes, Lena Hansson
13th Conference on Gender, Marketing, and Consumer Behavior. 4-6 July, 2016. ESCP Europe, Paris, France. , Conference paper 2016
Conference paper

From personall shoppers to self-service styling tools – how fashion apps re-shape marketing and consumption practices
Lena Hansson
4th Nordic Conference on Consumer Research. 18-19 May, 2016. Aarhus University, Aarhus, Denmark, Conference contribution 2016
Conference contribution

2014

Enhancing consumer power? A case study of the construction of ethical mobile consumption apps
Lena Hansson
4th Nordic Retail and Wholesale Conference, Stockholm 5-6 November,, Conference contribution 2014
Conference contribution

2013

Making sense of consumption - an introduction
Lena Hansson
Making sense of consumption. Selections from the 2nd Nordic Conference on Consumer Research 2012, Göteborg, Centre for Consumer Science, University of Gothenburg, Chapter in book 2013
Chapter in book

2012

Going shopping – Older consumers’ experiences of accessibility in retail stores
Lena Hansson
NRWC2012, Conference contribution 2012
Conference contribution

The construction of accessibility: temporary consumer-assemblages meeting store-assemblages
Lena Hansson
Making Sense of Consumption, 2nd Nordic Conference on Consumer Research, May 30 - June 1, 2012 Gothenburg, Sweden, Conference paper 2012
Conference paper

2011

En tillgänglig butik – marknadsplats för konsumtionsmakt
Lena Hansson
Konsumtionsmakt. Centrum för konsumtionsvetenskap 10 år, Göteborg, University of Gothenburg, Chapter in book 2011
Chapter in book

2010

Implicit innovation – Radical symbolic and functional innovations as a result of design-driven explorations of gender issues
Marcus Jahnke, Lena Hansson
European Group for Organization Studies (EGOS) Colloquium, Lisbon, Portugal, June 30-July 3., Conference contribution 2010
Conference contribution

Showing 11 - 20 of 34

Page Manager: Malin Tengblad|Last update: 6/29/2016
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