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Benjamin Julien Hartmann

Senior lecturer

Benjamin Julien Hartmann
Senior lecturer
associate professor, Marketing
+46 31 786 1550

Room number: J909
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Benjamin Julien Hartmann

Benjamin's research interests generally revolve around marketing and consumer culture and explores the intersection of consumption, markets, and society. His award-winning work is published in the Journal of Consumer Research, Marketing Theory, Psychology & Marketing, Journal of Marketing Management, Consumption, Markets & Culture, and Advances in Consumer Research.  

Before taking his PhD at Jönköping International Business School, Benjamin received a master's degree in International Marketing and Brand Management from Lund University, as well as a Diplom-Kaufmann (Business Managament) specializing in marketing and leadership from Technical University, Berlin.

On other web sites

Research areas

  • marketing, consumption, practices, branding, consumer culture, nostalgia

Teaching areas

  • marketing, consumption, branding

Selected publications

The electric guitar - marketplace icon
Östberg, Jacob, Hartmann, Benjamin
Consumption Markets & Culture, Vol. 18(5), pp. 402-410., 2015

Exploring consumptive moments of value-creating practice in online community
Hartmann, Benjamin J., Wiertz, Caroline, Arnould, Eric J.
Psychology & Marketing, 32:3, s. 319-340, 2015

Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments
Hartmann, Benjamin
Marketing Theory, April, 1-18, 2015

Authenticating by Re-Enchantment: The Discursive Making of Craft Production
Hartmann, Benjamin, Östberg, Jacob
Journal of Marketing Management, Vol. 29(7), pp.882-911., 2013

Showing 1 - 10 of 22


Nordic Consumer Culture Theory Research: Conversation in a Wine Bar
Benjamin J. Hartmann, Eric J. Arnould
Nordic Consumer Culture: State, Market and Consumers, edited by Soren Askegaard and Jacob Östberg, Palgrave Macmillan, Chapter in book 2019
Chapter in book

Nostalgia marketing and (re-)enchantment
Benjamin J. Hartmann, K. H. Brunk
International Journal of Research in Marketing, Journal article 2019
Journal article

Cultural Retro Branding Strategies in the German Ostalgie Market
Markus Giesler, Katja H. Brunk, Benjamin J. Hartmann
2019 AMA Winter Academic Conference, Feb 22-24 Austin, TX, USA, Conference contribution 2019
Conference contribution


Creating a Consumable Past: How Memory Making Shapes Marketization
Katja H. Brunk, Markus Giesler, Benjamin J. Hartmann
Journal of consumer research, Journal article 2018
Journal article

The Production and Consumption of Retro Brands Beyond Meaning Revival
Benjamin J. Hartmann, Katja H. Brunk, Markus Giesler
Advances in Consumer Research, Journal article 2018
Journal article

Märken och människor: Om marknadssymboler som kulturella resurser
Jacob Östberg, Anders Bengtsson, Benjamin J. Hartmann
Lund, Studentlitteratur, Book 2018

Academic Liner Notes: A Re Inquiry of Chris Hackley’s (2012) CCT Blues
Benjamin J. Hartmann, Jacob Östberg
Consumption, markets & culture, Journal article 2018
Journal article

Zombie Brands
Benjamin J. Hartmann, Jacob Östberg
Brand Camp, University of Innsbruck. 5-7 April 2018., Conference contribution 2018
Conference contribution

Showing 1 - 10 of 22

Page Manager: Malin Tengblad|Last update: 6/29/2016

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