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Peter Zackariasson

Senior lecturer

Peter Zackariasson
Senior lecturer
associate professor, Marketing
peter.zackariasson@handels.gu.se
+46 31 786 5388

Room number: J822
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Peter Zackariasson

Peter Zackariasson is since 2010 lecturer and Associate Professor (2011) in business administration, with specialization in marketing. Peter presented his doctorate thesis in 2007 on the development of video games. Previous, in 2003, he also presented his licentiate thesis on leadership in technology-intensive environments. In parallel with the thesis work, Peter has published several articles, conference papers and chapters, as well as a popular science book. The subject of these texts were primarily marketing, organization and technology - focused on game development.

In his current research Peter is studying video games industry, as part of the cultural industries, with a focus on leadership, creativity and marketing. Parts of the research is done in cooperation with Gothenburg Research Institute.

Research areas

  • Marketing
  • Arts marketing
  • Video Game Industry

Teaching areas

  • Marketing
  • Arts marketing
  • Advanced Qualitative methods

Showing 61 - 70 of 84

2007

Relationship in Video Game Relationship
Peter Zackariasson, Timothy Wilson
Relationship Marketing Summit. Buenos Aires, Argentina, December 13-15., Conference paper 2007
Conference paper

Det estetiska hotet
Peter Zackariasson
Czarniawska, Barbara et al: Organisering kring hot och risk. , Lund, Studentlitteratur, Chapter in book 2007
Chapter in book

2006

Marketing of Video Games "B": The Nature of the Offering
Peter Zackariasson, Timothy L. Wilson
Association of Marketing Theory and Practice (AMTP) proceedings, Josep Chapman (ed.), Conference paper 2006
Conference paper

Marketing of Video Games "A": A Product Managers View
Peter Zackariasson, Timothy L. Wilson
Association of Marketing Theory and Practice (AMTP) proceedings, Josep Chapman (ed.), Conference paper 2006
Conference paper

Internal project marketing - a case study
Peter Zackariasson, Tomas Blomquist, Timothy L. Wilson
Association of Marketing Theory and Practice (AMTP) proceedings, Josep Chapman (ed.), pp. Association of Marketing Theory and Practice (AMTP) proceedings, Josep Chapman (ed.), , Conference paper 2006
Conference paper

Entrepreneurship Inside and Outside of Video Games
Peter Zackariasson, Timothy L. Wilson
. 2nd Aalborg University Conference on Internationalisation of Companies and Inter-Cultural Management. Aalborg, Denmark, 25-27 October., Conference paper 2006
Conference paper

Management of Creativity in Video Game Development: A Case Study
Peter Zackariasson, Martin Walfisz, Timothy L. Wilson
Services Marketing Quarterly , Journal article 2006
Journal article

Real-Time Strategy: Evolutionary Game Development
Martin Walfisz, Peter Zackariasson, Timothy L. Wilson
Business Horizons , Journal article 2006
Journal article

Phronesis and creativity: Knowledge work in video game development
Alexander Styhre, Peter Zackariasson, Tim Wilson
Creativity and Innovation Management, Journal article 2006
Journal article

2005

Management of Creativity in Videogame Development
Peter Zackariasson, Timothy L. Wilson
Association of Marketing Theory and Practice Proceedings - Expanding Marketing Horizons into the 21st Century, Joseph Chapman (ed.) , Conference paper 2005
Conference paper

Showing 61 - 70 of 84

Page Manager: Malin Tengblad|Last update: 6/29/2016
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