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Peter Zackariasson

Senior lecturer

Peter Zackariasson
Senior lecturer
associate professor, Marketing
peter.zackariasson@handels.gu.se
+46 31 786 5388

Room number: J822
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Peter Zackariasson

Peter Zackariasson is since 2010 lecturer and Associate Professor (2011) in business administration, with specialization in marketing. Peter presented his doctorate thesis in 2007 on the development of video games. Previous, in 2003, he also presented his licentiate thesis on leadership in technology-intensive environments. In parallel with the thesis work, Peter has published several articles, conference papers and chapters, as well as a popular science book. The subject of these texts were primarily marketing, organization and technology - focused on game development.

In his current research Peter is studying video games industry, as part of the cultural industries, with a focus on leadership, creativity and marketing. Parts of the research is done in cooperation with Gothenburg Research Institute.

Research areas

  • Marketing
  • Arts marketing
  • Video Game Industry

Teaching areas

  • Marketing
  • Arts marketing
  • Advanced Qualitative methods

Showing 21 - 30 of 84

2013

Business logics in Cultural Industries: The case of the Video Game Industry
Ulf Sandqvist, Peter Zackariasson
22nd Nordic Academy of Management Conference, Reykjavik 21-23 August, Conference paper 2013
Conference paper

Cold fusion – Sponsorship Practices in Swedish Motorsport
Peter Zackariasson
22nd Nordic Academy of Management Conference, Reykjavik 21-23 August, Conference paper 2013
Conference paper

The role of the customer – from sales to co-production
Peter Zackariasson, Timothy L. Wilson
in S. Hotho & N. McGregor eds. Changing the Rules of the Game, London, Palgrave, Chapter in book 2013
Chapter in book

2012

The New Business Logics of Video Games: From product focus to service focus
Peter Zackariasson
International Journal of Business and Social Science, Journal article 2012
Journal article

The Video Game Industry: Formation, Present State, and Future
Peter Zackariasson, Timothy L. Wilson
New York, Routledge, Edited book 2012
Edited book

Video Games: Past, Present, Future
Timothy L Wilsson, Peter Zackariasson
NABET conference 25-26 Oct, Dallas, US., Conference paper 2012
Conference paper

Translation, Transmission and Interaction: Making the Museum of World Culture Relevant to Local Culture
Peter Zackariasson
11th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. 19 sep, London., Conference paper 2012
Conference paper

Showing 21 - 30 of 84

Page Manager: Malin Tengblad|Last update: 6/29/2016
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