Till startsida
To content Read more about how we use cookies on gu.se

Contact form


Note! If you want an answer on a question you must specify your email address

Maria Norbäck

Senior lecturer

Maria Norbäck
Senior lecturer
associate professor, Management and Organisation
+46 31 786 6664

Room number: J524
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Maria Norbäck

Maria Norbäck researches the organizing of media companies and media workers. She is interested in how media organizations balance the inherent tensions between journalism and commerce, how digitalization and social media are changing the media industry, and how the media labour market is working. In her PhD dissertation Norbäck studied people producing collaborative public service TV programmes. For the dissertation she investigated how programmes that are commissioned by Sveriges Television (SVT) are produced in collaboration with commercial production companies and external financers.

Research areas

  • Organization studies
  • Media studies
  • Media management
  • Management

Teaching areas

  • Organization theory
  • Leadership
  • Management

Selected publications

Skrivande om skrivande
Borgström, Benedikte, Helin, Jenny, Norbäck, Maria, Raviola, Elena

Making Public Service Television
Norbäck, Maria
JIBS Dissertation Series, 73 \, 2012

Showing 1 - 10 of 31


Projects as containers of future hopes and dreams.
Elena Raviola, Maria Norbäck, Rolf Lundin
Media Management and Digital Transformation., Chapter in book 2019
Chapter in book



Temporary organizing in the gig-economy: The temporariness of freelance work
Maria Norbäck
Conference paper for EGOS conference 2017, July 6-8 Copenhagen Denmark. , Conference contribution 2017
Conference contribution


Practices of work fragmentation – institutional change in Swedish retail employment
Rebecka Arman, Nanna Gillberg, Maria Norbäck
32nd EGOS Colloquium 2016 in Naples, Italy. Sub-theme 36: The Dark and Bright Sides of Power, Institutions and Organizing. 7-9 July 2016. , Conference contribution 2016
Conference contribution


Projectification in the Media Industries
Rolf A. Lundin, Maria Norbäck
G.F. Lowe & C. Brown (eds) Managing Media Firms and Industries. What’s So Special About Media Management?, New York, Springer, Chapter in book 2015
Chapter in book

Skrivande om skrivande
Benedikte Borgström, Jenny Helin, Maria Norbäck, Elena Raviola
Lund, Studentlitteratur, Edited book 2015
Edited book

Showing 1 - 10 of 31

Page Manager: Malin Tengblad|Last update: 6/29/2016

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?