Till startsida
Webbkarta
Till innehåll Läs mer om hur kakor används på gu.se

Jonas Nilsson

Universitetslektor

Jonas Nilsson
Universitetslektor
Marknadsföring
Akademisk grad: Doktor,
jonas.nilsson@handels.gu.se
031-786 5871

Rumsnummer: J915
Postadress: Box 610, 40530 Göteborg
Besöksadress: Vasagatan 1 , 41124 Göteborg


Företagsekonomiska institutionen (Mer information)
Box 610
40530 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: 031-786 1466

Besöksadress: Vasagatan 1 , 40530 Göteborg

Om Jonas Nilsson

På andra webbplatser

Jonas' research primarily focuses on Consumer decision-making within two separate contexts; (1) financial services and (2) "green" consumer behavior and corporate social responsibility. His doctoral thesis, finished in 2010, focused on how consumers integrate social, ethical, and environmental concerns into their investment and savings behavior.

Forskningsområden

  • Consumer behavior, Financial services, Sustainable Marketing, Corporate Social Responsibility, Socially Responsible Investment

Undervisningsområden

  • Marketing

Utvalda publikationer

Investment with a conscience
Nilsson, Jonas
Journal of Business Ethics, Springer, 83:2, s. 307-325, 2008

The impact of country-of-origin cues on consumer investment behavior: The moderating influence of financial brand strength and investment management style
Hauff Carlsson, Jeanette, Nilsson, Jonas, Göteborgs universitet, Gothenburg University, Göteborgs universitet et al.
European Journal of Marketing, 51:2, s. 349-366, 2017

Commitment to Sustainability in Small and Medium-Sized Enterprises
Jansson, Johan, Nilsson, Jonas, Modig, Frida, Hed Vall, Gabriella, Umeå universitet et al.
Business Strategy and the Environment, John Wiley & Sons, 26:1, s. 69-83, 2017

Visar 1 - 10 av 13

2017

How does the price-cue impact perceived financial quality of mutual funds
Jonas Nilsson, Jeanette Hauff, Anders Carlander
Presented at the 46th European Marketing Academy Conference (EMAC), Groningen, The Netherlands, May 24-26, 2017, Paper i proceeding 2017
Paper i proceeding

Commitment to Sustainability in Small and Medium-Sized Enterprises: The Influence of Strategic Orientations and Management Values
Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
Business Strategy and the Environment, Artikel i vetenskaplig tidskrift 2017
Artikel i vetenskaplig tidskrift

2016

Green consumer behavior: Being good or seeming good?
Ulf Aagerup, Jonas Nilsson
Journal of Product & Brand Management, Artikel i vetenskaplig tidskrift 2016
Artikel i vetenskaplig tidskrift

2015

Stakeholders of responsible investment: retail investors
Jonas Nilsson
In Hebb, T, Hawley, J.P., Hoepner, A.G.F, Neher, A.L., & Wood, D. (Ed) The Routledge Handbook of Responsible Investment, New York, NY, Routledge, Kapitel i bok 2015
Kapitel i bok

The Impact of Country-of-Origin on Investor Evaluation of the Financial Quality of Mutual Funds
Jeanette Hauff Carlsson, Jonas Nilsson
The 44th European Marketing Academy Conference (EMAC), Leuven, Belgium, May 26-29, 2015, Konferensbidrag (offentliggjort, men ej förlagsutgivet) 2015
Konferensbidrag (offentliggjort, men ej förlagsutgivet)

Self-enhancing green consumer behavior
Ulf Aagerup, Jonas Nilsson
The 10th annual Global Brand Conference, Turku, Finland, April 27-29, Konferensbidrag (offentliggjort, men ej förlagsutgivet) 2015
Konferensbidrag (offentliggjort, men ej förlagsutgivet)

2014

Customer satisfaction with socially responsible investing initiatives: The influence of perceived financial and non-financial quality
Jonas Nilsson, Johan Jansson, Sofia Isberg, A-C Nordvall
Journal of Financial Services Marketing, Artikel i vetenskaplig tidskrift 2014
Artikel i vetenskaplig tidskrift

Commitment to sustainability in small and medium-sized enterprises: The influence of market and entrepreneurial orientations
Johan Jansson, Jonas Nilsson, Frida Modig, Gabriella Hed Vall
43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June 3-6, Paper i proceeding 2014
Paper i proceeding

Visar 1 - 10 av 13

Sidansvarig: Malin Tengblad|Sidan uppdaterades: 2016-06-29
Dela:

På Göteborgs universitet använder vi kakor (cookies) för att webbplatsen ska fungera på ett bra sätt för dig. Genom att surfa vidare godkänner du att vi använder kakor.  Vad är kakor?