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Lena Mossberg

Professor

Lena Mossberg
Professor
Marketing
lena.mossberg@handels.gu.se
+46 31 786 1539

Room number: J914
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466

Visiting Address: Vasagatan 1 , 405 30 Göteborg

About Lena Mossberg

Research areas

  • Marketing and consumer experiences
  • Services marketing
  • Culinary tourism
  • Tourism marketing

Teaching areas

  • Marketing and consumer experiences
  • Services marketing
  • Culinary tourism
  • Tourism marketing

Showing 1 - 10 of 51

2017

Exploring consumers’ value co-creation in festival context using a socio-cultural lens
Sandhiya Goolaup, Lena Mossberg
The Value of Events. Edited by John Ambrecht, Erik Lundberg, Tommy D. Andersson och Donald Getz., Taylor and Francis, Chapter in book 2017
Chapter in book

Storytelling and meal experience concepts
Lena Mossberg, Eide Dorthe
European Planning Studies, Journal article 2017
Journal article

Travel for the sake of food
Tommy Andersson, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism, Journal article 2017
Journal article

Exploring the concept of extraordinary related to food tourists’ nature-based experience
Sandhiya Goolaup, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism, Journal article 2017
Journal article

Food and tourism synergies: perspectives on consumption, production and destination development
Tommy Andersson, Lena Mossberg, Anette Therkelsen
Scandinavian Journal of Hospitality and Tourism, Journal article 2017
Journal article

2016

Making an effort for free – volunteers' roles in destination-based storytelling
Anna Karin Olsson, Anette Therkelsen, Lena Mossberg
Current Issues in Tourism, Journal article 2016
Journal article

2015

Att skapa upplevelser : från OK till WOW
Lena Mossberg
Lund, Studentlitteratur, Book 2015
Book

Opplevelsesdesign og innovasjon med vekt på kundeinteraksjoner
Dorthe Eide, Lena Mossberg
Innovativ og opplevelsesbasert verdiskaping i reiselivsnaeringen /In Öystein Jensen and Kåre Skallerud (Eds.),, Oslo, Cappelen damm AS, Chapter in book 2015
Chapter in book

Tourism Experience Innovation Through Design
Eva Maria Jernsand, Helena Kraff, Lena Mossberg
Scandinavian Journal of Hospitality and Tourism, Journal article 2015
Journal article

Showing 1 - 10 of 51

Page Manager: Malin Tengblad|Last update: 6/29/2016
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