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Annika Hallberg

Senior lecturer

Annika Hallberg
Senior lecturer
Marketing
Academic degree: Doctor
annika.hallberg@handels.gu.se
+46 31 786 4495

Room number: J917
Postal Address: Box 610, 405 30 Göteborg
Visiting Address: Vasagatan 1 , 411 24 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466

Visiting Address: Vasagatan 1 , 405 30 Göteborg

About Annika Hallberg

Research areas

  • Consumer behaviour
  • Services Marketing
  • Tourism
  • Research Methods in Marketing and Business Administration

Teaching areas

  • Consumer behaviour
  • Services Marketing
  • Tourism
  • Research Methods in Marketing and Business Administration

Showing 1 - 10 of 25

2014

2013

Beauty is in the Eye of the Beholder - A Conceptual Framework of Added Values of Food Products
Annika Hallberg, Charlotte Lagerberg Fogelberg, Eva Johansson
Eurasian Journal of Social Sciences, Journal article 2013
Journal article

2009

Identity, Demographics, and Consumption: A Study of Segmentation Variables Across Eight Countries and Nine Product Categories
M Cleveland, N Papadopoulos, Laroche M, J Berács, Annika Hallberg et al.
Proceedings of the Administrative Sciences Association of Canada, Marketing Division, Niagara Falls, Ontario, Canada, June 6-9, Conference paper 2009
Conference paper

Market Communication of Small-Scale Food Products
Annika Hallberg, Charlotte Lagerberg Fogelberg, Cecilia Solér, Eva B Johansson
Poster, Proceedings, 1st Nordic Organic Conference 18-20 May Gothenburg Sweden, Poster 2009
Poster

2007

Ethnic Identity, Consumer Ethnocentrism, and Materialism: An International Exploration of Convergence and Divergence
Mark Cleveland, Nicolas Papadopoulos, Michel Laroche, József Berács, Annika Hallberg et al.
Proceedings of the Adminstrative Sciences Association of Canada, Conference paper 2007
Conference paper

2005

2003

Att köpa resor över Internet - risker och möjligheter för konsumenter
Annika Hallberg, Anne Eriksson, Petra Olsson
TOUREC (Tourism Research Centre), School of Economics and Commercial Law, Program & Abstracts, 11th Nordic Symposium in Tourism and Hospitality Research, Gothenburg, Sweden, November 14-17, Conference paper 2003
Conference paper

Post-Travel Attitudes and Consumption - Impact of Country Familiarity on Consumption-Related Attitudes and Behaviours: An Experimental Design
Annika Hallberg
Proceedings, 12th Nordic Symposium in Tourism and Hospitality Research, Stavanger, Norway, October 2-5, Conference paper 2003
Conference paper

2001

Tourisme et préférence de produits
Annika Hallberg
Centre of Case Studies, HEC, Montréal, Other 2001
Other

Showing 1 - 10 of 25

Page Manager: Malin Tengblad|Last update: 6/29/2016
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